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Small Businesses: Start Your (Marketing) Engines

Posted by

Rich Pearson to The Official Posterous Posterous

If you're a realtor, restaurant owner or consultant, you already know that email marketing is a great way to keep your customers and prospects coming back. But finding the time to format your email newsletters - let alone figuring out how to use yet another online service - can be next to impossible.

Now you can automatically send your posts to customers and prospects as instant email newsletters. Here's how it works.

Step 1: Add your customers' email addresses as subscribers via the 'People' tab.

Step 2: There is no step two. It's that simple.

Once your customers confirm their subscriptions, they’ll automatically receive an email each time you post. The email will appear as if it's coming from you, and the title of your post will be the subject line of your email. And don't worry about clunky attachments - all photos will appear inline with the rest of your content.

Worried about getting stuck in spam filters? So are we. That's why we've partnered with a leading email provider to ensure your emails end up in your customers' inboxes. And yes, anyone visiting your site can sign up to your email subscription list at any time.

Looking for a way to manage the emails you receive from other Posterous sites? Visit our new subscription management page. Stay tuned for more email marketing improvements including new ways to control when your newsletters are sent and to customize how they look. As usual, we'd love to hear what you think.

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